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strategic action plan

Толкование Перевод

1 strategic action plan

Химическое оружие: план стратегических действий

Универсальный англо-русский словарь > strategic action plan
2 plan

n

план, программа; проект

to abandon a plan — отказываться от плана

to accept a plan as it stands — принимать план в его теперешнем виде

to achieve a plan — успешно выполнять план

to acquiesce in / to a plan — молча или неохотно соглашаться с планом

to adhere to a plan — придерживаться плана

to adopt a plan — принимать план

to agree on a plan — согласовывать план

to alter the basic format of a plan — менять основной характер плана

to approve a plan — одобрять план

to back a plan — поддерживать план

to block a plan — блокировать план

to call off a plan — отказываться от плана

to cancel a plan — отменять план

to carry out a plan — выполнять план

to check plan fulfilment — проверять выполнение плана

to commit oneself to a plan — принимать обязательство выполнить план

to confound the plans — срывать планы

to cooperate with a plan — сотрудничать при осуществлении плана

to correct a plan — корректировать план

to create a fusion of two plans — объединять два плана

to defy smb's plans — не подчиняться чьим-л. планам

to denounce a plan — разоблачать план

to devise a plan — разрабатывать план

to discuss a plan — обсуждать план

to dismiss a plan — отказываться от плана

to disrupt plans — срывать планы

to draft a plan — составлять план

to draw up a plan — составлять план

to effect a plan — выполнять / осуществлять план

to elaborate a plan — разрабатывать план

to embark on a development plan — вступать на путь развития (экономики и т.п.)

to enact a plan — принимать план

to endorse a plan — одобрять план

to establish a national plan of action — устанавливать государственный план действий

to execute a plan — выполнять план

to fashion a plan — разрабатывать план

to foil a plan — срывать план

to formulate a plan — вырабатывать / составлять / формулировать план

to frustrate a plan — срывать план

to fulfill a plan — выполнять план

to further a plan — способствовать осуществлению плана

to give new impetus to a peace plan — давать новый толчок осуществлению плана мирного урегулирования

to go ahead with one's plan — продолжать осуществлять свой план

to hand down a plan to smb — спускать план кому-л.

to harbor a plan — вынашивать план

to implement a plan — выполнять / осуществлять план

to impose a strict security plan — вводить в действие план жестких мер безопасности

to interrupt a plan — мешать осуществлению плана

to lay one's plans bare — раскрывать свои планы

to leak plans — осуществлять утечку информации о планах

to make contingency plans — разрабатывать варианты плана ( на случай изменения обстановки)

to mastermind a plan — руководить ( часто тайно) осуществлением плана

to mature a plan — детально разрабатывать план

to modify a plan — изменять план

to monitor a plan — наблюдать за осуществлением плана

to outline a plan — намечать план ( в общих чертах)

to pigeon-hole a plan — класть план под сукно

to press ahead with a plan — настойчиво проводить план

to propose a plan — выдвигать / предлагать план

to push forward with a plan — продолжать осуществлять план

to push through one's plan — проталкивать свой план

to put a plan into operation — осуществлять план

to put forward a compromise plan — выдвигать компромиссный план

to reject a plan — отвергать план

to retract a plan — отказываться от плана

to reveal a plan — обнародовать план

to revise a plan — пересматривать план

to sabotage a plan — саботировать план

to scrap a plan — забраковывать план; отказываться от плана

to scuttle a plan — уклоняться от принятия плана; срывать план

to set a plan in motion — приводить план в действие

to set out a plan — излагать план

to shape a plan — намечать план ( в общих чертах)

to shelve a plan — класть план под сукно

to spurn a plan — отвергать план

to stick to a plan — придерживаться плана

to submit a plan — представлять план на рассмотрение

to supervise a plan — контролировать выполнение плана

to support a plan — поддерживать план

to suspend a plan — приостанавливать осуществление плана

to throw plan into disarray — нарушать планы

to thwart / to torpedo / to undermine a plan — расстраивать / срывать план

to unveil a plan — обнародовать план

to work out a plan — разрабатывать план

- ad hoc plan
- adoption of a plan
- adventurous plan
- aggressive plan
- American-mediated peace plan
- annexations plan
- annual plan
- architect of a plan
- austerity plan
- balanced plan
- California plan
- cancellation of a plan
- carefully orchestrated plan
- cease-fire plan
- clarification of a plan
- comprehensive plan
- compromise plan
- constructive plan
- contingence plan
- control figures of the plan
- controversial plan
- coordination of plans
- counter plan
- curtailed plan
- cuts plans
- daily plan
- deficiencies in a plan
- deficit-reduction plan
- deregulation plan
- detailed plan
- development plan
- disclosure of a plan
- drawing up of a plan
- ecological survival plan
- economic plan
- efficiency plan
- elaborate plan
- essentials of a plan
- execution of a plan
- expansionist plans
- extremist plans
- financing plan
- fulfilment of a plan
- game plan
- general manager plan
- general plan
- green plan
- ideal plan
- implementation of a plan
- imposition of a plan
- impracticable plan
- in compliance with a plan
- independence plan
- indicative plan
- individual national development plans
- installment plan
- integrated plan
- intermediate plan
- intervention plans
- linkage plan
- local plan
- lofty plan
- long-range plan
- long-term plan
- management plan
- Marshall Plan
- master plan
- matching of plans
- medium-term plan
- minute-by-minute podium plan
- Missouri plan
- monthly plan
- national plan
- national reconciliation plan
- operating plan
- operation plan
- opposition to a plan
- overall plan
- package plan
- pay-as-you-go plan
- peace plan
- perspective plan
- phased plan
- plan for development
- plan of action
- plan remains on the table
- plans are bogged down
- plans for increased autonomy
- plans for sanctions
- practicable plan
- preliminary plan
- principal items of the plan
- production plan
- provisions of a plan
- realistic plan
- regional peace plan
- regional plan
- research plan
- resettlement plan
- retirement plan
- security plan
- short-range plan
- short-term plan
- single plan
- state plan
- strategic plan
- strong-mayor plan
- target figures of the plan
- technical development plan
- UN-brokered peace plan
- under the plan
- unified plan
- work plan

Politics english-russian dictionary > plan
3 plan

1. сущ.
1) общ. план, проект, программа (схема какой-л. деятельности, разработанная до начала ее осуществления; напр., план деятельности компании, план продаж и т. п.)

annual plan — годовой план, план на год

five-year plan — пятилетний план, план на пять лет

plan for expansion — программа развития

plan for merger — план слияния

plan of operation — план работы

plan correction — корректировка планов

to put forward a plan — выдвинуть план

Syn:

blueprint, project

See:

advertising plan, affirmative action plan, aggregate plan, alternative plan, budget plan, business plan, cargo plan, financial plan, investment plan, long-term plan, medium-term plan, performance plan, short-term plan, strategic plan, single-use plan, standing plan, tactical plan, planning, budgeting, contingency plan, accumulation plan, automatic reinvestment plan, constant dollar plan, constant ratio plan, variable ratio plan, personal equity plan, Carpenter plan

2) общ. схема, чертеж (напр., расположения оборудования, размещения людей в аудитории, структуры организации и т. п.)

a plan for seating guests — схема рассаживания гостей

Syn:

draft

3) страх., эк. тр. план, программа, схема, система (порядок выплаты пенсий, пособий или дополнительных выплат работникам т. п.)

See:

401(k) plan, 403(b) plan, 457 plan, age-weighted profit sharing plan, annuity plan, assigned risk plan, cafeteria plan, capitated plan, career average plan, collectively bargained plan, contributory pension plan, death benefit only plan, defined benefit pension plan, defined contribution pension plan, deferred compensation plan, Deferred Profit Sharing Plan, dependent care assistance plan, deposit administration plan, dividend reinvestment plan, employee benefit plan, employee share ownership plan, fee-for-service plan, final-average-pay plan, funded pension plan, health plan, hospital cash plan, insurance plan, junior stock plan, Keogh plan, managed care plan, money purchase plan, multi-employer plan, multiple employer plan, non-qualified plan, payroll savings plan, Payroll Stock Ownership Plan, pension equity plan, pension plan, phantom stock plan, point of service plan, premium conversion plan, prescription drug plan, profit sharing plan, reinvestment plan, Roth plan, safe harbor plan, salary continuation plan, salary reduction plan, Scanlon Plan, Section 125 plan, self-insured plan, share incentive plan, share repurchase plan, single-employer plan, target benefit plan, top-hat plan, top-heavy plan, welfare plan, plan provider, summary plan description
2. гл.
1) общ. составлять план, планировать

to plan sales — планировать сбыт

to plan an attack — составлять план атаки

See:

planner

2) общ. намереваться, собираться (сделать что-л.)

He plans to be in graduate school next year. — Он собирается поступить в магистратуру в следующем году.

3) общ. проектировать, чертить, создавать чертеж [схему\]

to plan the new wing of the building — чертить схему нового крыла здания

* * *
1) план; 2) цели, которые компания стремится достигнуть за определенный период.
* * *

Реклама

см. package

-----

Маркетинг

план

система мер, направленная на достижение целей и задач

Англо-русский экономический словарь > plan
4 SAP

1) Общая лексика: hum. сокр. Sensitive To Antimicrobial Peptides, hum. сокр. Slam Associated Protein, social action program, Site Access Permit (SEIC), старшее ответственное лицо (Senior Authorised Person, напр. http://www.indeed.co.uk/jobs?q=Senior+Authorised+Person&l=London)

2) Компьютерная техника: System Application Program, Systems Application Products, Systems, Applications, and Products

3) Медицина: statistical analysis plan, план статистического анализа, нарколог (substance abuse professional), substance abuse professional - нарколог (сокр.)

4) Американизм: Scientific Advisory Panel, State Assessment Panel, Statements of Administration Policy, Statutory Adoption Pay, Stop All Progress, Substance Abuse Prevention

5) Спорт: Slight Atari Player

6) Военный термин: System Acquisition Plan, search and attack pattern, security assistance plan, security assistance program, semiarmor-piercing, shipboard antenna pedestal, standing air patrol, strategic advantages profile, structural analysis program, supervisory airplane pilot, system alignment procedure

7) Техника: safety assessment principles, severe accident program, sintered aluminum powder, solar array program, startup administrative procedure, statements on auditing procedures, system acquisition process

8) Шутливое выражение: Satan's Accounting Program, Slow And Painful, Somewhat Academic Privacy, Son Af a Pitch

9) Религия: Share And Prayer

10) Юридический термин: Special Assistance Pass, Substance Abuse Panel, Substance Abuse Program

11) Бухгалтерия: Service Advertisement Protocol, Standard Accounting Procedures, Statements on Auditing Procedure, Systems Applications Products, Положения по процедурам аудита (Statements on Auditing Procedures), Принципы ведения бухгалтерского
учёта, предписанные законом (Statutory Accounting Principles)

12) Страхование: Statutory Accounting Principals

13) Автомобильный термин: Standard Corporate Protocol

14) Грубое выражение: Stupid American Public, Surely A Pedophile

15) Оптика: stress-applying part

16) Телекоммуникации: протокол предлагаемых услуг, Service Advertising Protocol (NetWare), Service Access Point (generic)

17) Сокращение: Seaborne Air Platform, Second Audio Program, Semi-Armour Piercing, Sensing And Processing unit, Shijiazhuang Aircraft Plant (China), Simulated Attack Profile, Soon As Possible, South African Police (South Africa), Special Access Program (USA), Special Access Program

18) Университет: Satisfactory Academic Progress, Scientific Agricultural Partnership, Standard Assessment Performance, Student Assistance Program, Students Aid Project, Students Alumni And Professional, Supply Of Academic Publications

19) Электроника: Secondary Audio Program

20) Вычислительная техника: Service Access Point, Service Advertising Protocol, symbolic address program, symbolic assembly program, system assist processor, Symbolic Assembler Program (IBM, IBM 704), Session Announcement Protocol (Internet, RFC 2974), Service Advertising Protocol (Novell, Netware, IPX), Service Access Point (OSI), Service Access Point (OSI, Networking), Systems, Applications and Products (in data processing, ag, Hersteller), компания SAP, система компании SAP

21) Нефть: An enterprise resource system, программы структурной перестройки, бухгалтерская программа SAP

22) Иммунология: Serum Amyloid P

23) Транспорт: Suitcase And Passport

24) Фирменный знак: System Application And Products, System Application Products, Systems Applications And Programming, Systems, Applications and Products in Data Processing

25) СМИ: Secondary Audio Programming, Separate Audio Program, Streaming Audio Player

26) Деловая лексика: Safety Awareness Program, Systems Applications Production, описание процедуры отчётности, описание процедуры ревизии (Statement on Auditing Procedure)

27) Глоссарий компании Сахалин Энерджи: System, Application and Products for Data Processing

28) Образование: Science Activity Planner, Solves All Problems, Standard Assessment Procedure, Standard Assessment Program, State Advisory Panel for Special Education, Student Assistance Plan, Substance Abuse Professional

29) Сетевые технологии: Service Announcement Protocol, Start Of Active Profile, System Area Pointer, протокол извещения об услугах, протокол объявления об услугах, протокол представления услуг, протокол рекламного сетевого сервиса, протокол с объявлением о служебных средствах

30) Полимеры: гранулирование с применением растворителя (solvent aided pelletization)

31) Медицинская техника: Super Absorbent Polymer - впитывающий полимер (применяется во впитывающей продукции, напр. в подгузниках)

32) Химическое оружие: sampling and analysis plan, strategic action plan

33) Трудовое право: Разрешение на доступ на рабочую площадку (Site Access Permit)

34) Расширение файла: Session Announcement Protocol, System Assurance Program, Service Access Point (DEC), Systems, Applications and Products (company)

35) Майкрософт: протокол SAP

36) Общественная организация: Scholarship Assistance Program

37) Должность: Substance Abuse Professionals

38) Чат: Soft And Pretty

39) NYSE. S A P, A. G.

40) Аэропорты: San Pedro Sula, Honduras

41) Программное обеспечение: System Analysis and Program Development, System Application Product

42) Базы данных: Systems Applications Processing

Универсальный англо-русский словарь > SAP
5 sap

1) Общая лексика: hum. сокр. Sensitive To Antimicrobial Peptides, hum. сокр. Slam Associated Protein, social action program, Site Access Permit (SEIC), старшее ответственное лицо (Senior Authorised Person, напр. http://www.indeed.co.uk/jobs?q=Senior+Authorised+Person&l=London)

2) Компьютерная техника: System Application Program, Systems Application Products, Systems, Applications, and Products

3) Медицина: statistical analysis plan, план статистического анализа, нарколог (substance abuse professional), substance abuse professional - нарколог (сокр.)

4) Американизм: Scientific Advisory Panel, State Assessment Panel, Statements of Administration Policy, Statutory Adoption Pay, Stop All Progress, Substance Abuse Prevention

5) Спорт: Slight Atari Player

6) Военный термин: System Acquisition Plan, search and attack pattern, security assistance plan, security assistance program, semiarmor-piercing, shipboard antenna pedestal, standing air patrol, strategic advantages profile, structural analysis program, supervisory airplane pilot, system alignment procedure

7) Техника: safety assessment principles, severe accident program, sintered aluminum powder, solar array program, startup administrative procedure, statements on auditing procedures, system acquisition process

8) Шутливое выражение: Satan's Accounting Program, Slow And Painful, Somewhat Academic Privacy, Son Af a Pitch

9) Религия: Share And Prayer

10) Юридический термин: Special Assistance Pass, Substance Abuse Panel, Substance Abuse Program

11) Бухгалтерия: Service Advertisement Protocol, Standard Accounting Procedures, Statements on Auditing Procedure, Systems Applications Products, Положения по процедурам аудита (Statements on Auditing Procedures), Принципы ведения бухгалтерского
учёта, предписанные законом (Statutory Accounting Principles)

12) Страхование: Statutory Accounting Principals

13) Автомобильный термин: Standard Corporate Protocol

14) Грубое выражение: Stupid American Public, Surely A Pedophile

15) Оптика: stress-applying part

16) Телекоммуникации: протокол предлагаемых услуг, Service Advertising Protocol (NetWare), Service Access Point (generic)

17) Сокращение: Seaborne Air Platform, Second Audio Program, Semi-Armour Piercing, Sensing And Processing unit, Shijiazhuang Aircraft Plant (China), Simulated Attack Profile, Soon As Possible, South African Police (South Africa), Special Access Program (USA), Special Access Program

18) Университет: Satisfactory Academic Progress, Scientific Agricultural Partnership, Standard Assessment Performance, Student Assistance Program, Students Aid Project, Students Alumni And Professional, Supply Of Academic Publications

19) Электроника: Secondary Audio Program

20) Вычислительная техника: Service Access Point, Service Advertising Protocol, symbolic address program, symbolic assembly program, system assist processor, Symbolic Assembler Program (IBM, IBM 704), Session Announcement Protocol (Internet, RFC 2974), Service Advertising Protocol (Novell, Netware, IPX), Service Access Point (OSI), Service Access Point (OSI, Networking), Systems, Applications and Products (in data processing, ag, Hersteller), компания SAP, система компании SAP

21) Нефть: An enterprise resource system, программы структурной перестройки, бухгалтерская программа SAP

22) Иммунология: Serum Amyloid P

23) Транспорт: Suitcase And Passport

24) Фирменный знак: System Application And Products, System Application Products, Systems Applications And Programming, Systems, Applications and Products in Data Processing

25) СМИ: Secondary Audio Programming, Separate Audio Program, Streaming Audio Player

26) Деловая лексика: Safety Awareness Program, Systems Applications Production, описание процедуры отчётности, описание процедуры ревизии (Statement on Auditing Procedure)

27) Глоссарий компании Сахалин Энерджи: System, Application and Products for Data Processing

28) Образование: Science Activity Planner, Solves All Problems, Standard Assessment Procedure, Standard Assessment Program, State Advisory Panel for Special Education, Student Assistance Plan, Substance Abuse Professional

29) Сетевые технологии: Service Announcement Protocol, Start Of Active Profile, System Area Pointer, протокол извещения об услугах, протокол объявления об услугах, протокол представления услуг, протокол рекламного сетевого сервиса, протокол с объявлением о служебных средствах

30) Полимеры: гранулирование с применением растворителя (solvent aided pelletization)

31) Медицинская техника: Super Absorbent Polymer - впитывающий полимер (применяется во впитывающей продукции, напр. в подгузниках)

32) Химическое оружие: sampling and analysis plan, strategic action plan

33) Трудовое право: Разрешение на доступ на рабочую площадку (Site Access Permit)

34) Расширение файла: Session Announcement Protocol, System Assurance Program, Service Access Point (DEC), Systems, Applications and Products (company)

35) Майкрософт: протокол SAP

36) Общественная организация: Scholarship Assistance Program

37) Должность: Substance Abuse Professionals

38) Чат: Soft And Pretty

39) NYSE. S A P, A. G.

40) Аэропорты: San Pedro Sula, Honduras

41) Программное обеспечение: System Analysis and Program Development, System Application Product

42) Базы данных: Systems Applications Processing

Универсальный англо-русский словарь > sap
6 Global Aviation Safety Roadmap

Авиация: Глобальная дорожная карта безопасности полётов (a strategic action plan for future aviation safety developed jointy by ACI, Airbus, Boeing, CANSO, FSF, IATA, and IFALPA for ICAO)

Универсальный англо-русский словарь > Global Aviation Safety Roadmap
7 SIAP

1) Американизм: Standards Implementation Action Plan

2) Военный термин: Strategic Intelligence Architecture Program

3) Сокращение: Single Integrated Air Picture

4) Транспорт: Standard Instrument Approach Procedure

5) МИД: Statistical Institute for Asia and the Pacific

6) ООН: Statistical Institute for Asia and Pacific

Универсальный англо-русский словарь > SIAP
8 system

система; комплекс; средство; способ; метод; сеть (напр. дорог) ;

aiming-navigation system (analog, digital) — прицельно-навигационная система (аналоговая, цифровая)

air (nuclear) delivery system — авиационная система доставки (ядерного) боеприпаса (к цели)

air observation, acquisition and fire control system — (бортовая) система воздушной разведки, засечки целей и управления огнем

air support aircraft ECM (equipment) system — (бортовая) система РЭП для самолетов авиационной поддержки

airborne (ground) target acquisition and illumination laser system — ав. бортовая лазерная система обнаружения и подсветки (наземных) целей

airborne (ground) targeting and laser designator system — ав. бортовая лазерная система обнаружения и целеуказания (наземных целей)

airborne laser illumination, ranging and tracking system — ав. бортовая система лазерной подсветки, определения дальности и сопровождения цели

area defense missile system 3PK — для зональной ПВО

artillery (nuclear) delivery system — артиллерийская система доставки (ядерного) боеприпаса (к цели)

automatic (gun) laying system — автоматическая система наводки орудия

C2 system — система оперативного управления; система руководства и управления

C3 system — система руководства, управления и связи; система оперативного управления и связи

channel and message switching (automatic) communications system — АСС с коммутацией каналов и сообщений

combat service support (control) system — АСУ тыловым обеспечением (боевых действий) войск

country-fair type rotation system (of instruction) — метод одновременного обучения [опроса] нескольких учебных групп (переходящих от одного объекта изучения к другому)

dual-capable (conventional/nuclear) weapon delivery system — система доставки (обычного или ядерного) боеприпаса к цели

electromagnetic emitters identification, location and suppression system — система обнаружения, опознавания и подавления источников электромагнитных излучений [излучающих РЭС]

field antimissile (missile) system — полевой [войсковой] ПРК

fire-on-the-move (air defense) gun system — подвижный зенитный артиллерийский комплекс для стрельбы в движении [на ходу]

fluidic (missile) control system — ркт. гидравлическая [струйная] система управления полетом

forward (area) air defense system — система ПВО передового района; ЗРК для войсковой ПВО передового района

graduated (availability) operational readiness system — Бр. система поэтапной боевой готовности (частей и соединений)

high-resolution satellite IR detection, tracking and targeting system — спутниковая система с ИК аппаратурой высокой разрешающей способности для обнаружения, сопровождения целей и наведения средств поражения

ICBM (alarm and) early warning satellite system — спутниковая система обнаружения пусков МБР и раннего предупреждения (средств ПРО)

information storage, tracking and retrieval system — система накопления, хранения и поиска информации

instantaneous grenade launcher (armored vehicle) smoke system — гранатомет (БМ) для быстрой постановки дымовой завесы

large area (smoke) screening system — система постановки дымовых завес на большой площади

limited weather (capability) AA system — невсепогодный зенитный комплекс

NATO C2 Information system — АИС руководства и управления НАТО

Operational C2 Intelligence system — система оперативного руководства и управления разведкой (СВ)

plotted trajectory missile system 3PK — с наведением методом совмещения траекторий цели и ракеты

point (gas) alarm system — объектовая газосигнализаторная система

Precision Location [Locator] (and) Strike system — высокоточная система обеспечения обнаружения и поражения целей; высокоточный разведывательно-ударный комплекс

rapid deceleration (parachute) delivery system — парашютная система выброски грузов с быстрым торможением

real time, high-resolution reconnaissance satellite system — спутниковая разведывательная система с высокой разрешающей способностью аппаратуры и передачей информации в реальном масштабе времени

received signal-oriented (output) jamming signal power-adjusting ECM system — система РЭП с автоматическим регулированием уровня помех в зависимости от мощности принимаемого сигнала

sea-based nuclear (weapon) delivery system — система морского базирования доставки ядерного боеприпаса к цели

site defense (missile) system — ПРК для объектовой ПРО (для защиты ШПУ)

small surface-to-air ship self-defense (missile) system — ЗРК ближнего действия для самообороны корабля

Status Control, Alerting and Reporting system — система оповещения, контроля и уточнения состояния [боевой готовности] сил и средств

surface missile (weapon) system — наземный [корабельный] РК

target acquisition, rapid designation and precise aiming system — комплекс аппаратуры обнаружения цели, быстрого целеуказания и точного прицеливания

— AA cannon system

— AA defense system

— AA gun system

— AA missile launching warning system

— AA missile system

— AA system

— AA tank system

— AA/antimissile system

— ABM defense system

— ACE High Tropospheric Communications system

— acoustic locating system

— acquisition system

— active ECM system

— active hydroacoustic submarine surveillance system

— active illumination system

— active lighting system

— active long-range submarine detection stationary system

— adaptive control system

— adaptive moving target detection system

— adverse weather air delivery system

— aerial antiarmor system

— aerial AT weapon system

— aerial cargo delivery system

— aerial communications system

— aerial fire system

— aerial mine dispensing system

— aerial missile system

— aerial photoreconnaissance evaluation system

— aerial reconnaissance picture retrieval system

— aerial rocket system

— aerodynamic weapon system

— aeromedical system

— aerosol screening system

— aerospace system

— air bag shock absorber system

— air defense command information system

— air defense data processing and representation system

— air defense ground environment system

— air defense missile weapon system

— air defense missile/gun system

— air defense system in overwatch role

— air defense system

— air defense/AT system

— air navigation and bombing system

— air surveillance system

— air target laser tracking and ranging system

— air/ground hit recording system

— air-based antimissile system

— airborne battlefield mining system

— airborne EO target acquisition system

— airborne location and strike system

— airborne mining system

— airborne tactical data system

— airborne UV laser reconnaissance system

— airborne warning and control system

— airborne weapons system

— airborne/space-based laser space defense system

— air-breathing strategic attack system

— aircraft intercept missile system

— aircraft maintenance management information system

— aircraft mine delivery system

— aircraft vectoring system

— aircraft wake turbulence detection system

— aircraft-delivery system

— aircraft-submerged submarine laser communications system

— air-delivered scatterable minefield system

— air-deployment delivery system

— air-dropped mine splash points location radar system

— air-ground TV system

— air-launched ABM system

— airship-helicopter ultra-heavy lift system

— airspace control system

— airspace management system

— air-to-ground laser communications system

— air-to-ground pickup system

— air-to-ground weapon systems seismic scoring system

— alarm annunciation system

— alarm system

— alert notification system

— alerting telling system

— all altitude missile system

— all aspect passive IR homing guidance system

— all azimuth retaliatory system

— all weather system

— all-out war weapon system

— all-round traverse multiple rocket system

— all-source analysis system

— all-ways grenade initiating system

— alternate system

— alternative system

— ammunition feed system

— ammunition stowage and feed system

— ammunition system

— amphibious assault bulk fuel handling system

— amphibious bridging system

— analog data transmission system

— angle-measuring tank radio navigation system

— angular rate bombing system

— antiair and tactical missile system

— antiantisatellite system

— antiballistic helmet system

— anticompromise emergency destruction system

— anticountermine mobility equipment system

— antidecoy system

— antidisplacement system

— antihigh trajectory BM system

— antiinfiltration detection system

— antiintrusion detection system

— antilow trajectory BM system

— antimine container system

— antimine system

— antimissile gun system

— antimissile missile system

— antioscillation sighting system

— antipersonnel weapons system

— antiradiation homing head system

— antisatellite defense system

— antisatellite system

— antiship missile decoy system

— antiship missile defense system

— antisubmarine action data system

— antisubmarine mortar system

— antisubmarine weapon system

— antitactical BM system

— area denial weapon system

— armament system

— armed decoy penetration system

— arming system

— armor system

— armored ammunition delivery system

— armor-plating system

— arms system

— Army Authorization Documents system

— Army container-oriented distribution system

— army corps modular control system

— Army Personnel system

— Army Terrain Intelligence system

— Army Training Management system

— Army Wholesale Logistics system

— artificial intelligence system

— artillery and rocket delivered scatterable mine system

— artillery delivery area mining system

— artillery meteorological system

— artillery mining system

— artillery position detection IR-laser system

— artillery rocket system

— artillery saturation fire system

— artillery tube nuclear delivery system

— artillery type vehicle navigation system

— ASW shipborne missile system

— AT mine clearance system

— AT mine dispensing system

— AT mine-scattering system

— AT missile system

— atmosphere laser communications system

— attack sonar system

— audio and visual information electronic training system

— audio/video monitoring system

— authentication system

— automated air warfare system

— Automated Career Management system

— automated control system

— automated image data extraction system

— automated logistics data processing system

— Automated Military Justice Analysis and Management system

— automated minefield system

— automated scoring target system

— automated software system

— automated troop control system

— automated warehouse system

— automated weapon control system

— automated weapon delivery system

— automatic artillery fire control and liaison system

— automatic command system

— automatic control system

— automatic data handling system

— automatic data processing system

— Automatic Data system for the Army in the Field

— automatic elevation recovery system

— automatic fire detection and suppression system

— automatic laying angle correction system

— automatic linear positioning system

— automatic magazine handling and loading system

— automatic mine delivery system

— automatic mine scatter system

— automatic missile reload system

— automatic sound ranging system

— automatic strike recording system

— automatic survey and sighting system

— automatic time-phased downgrading and declassification system

— automatic TV tracking and AA weapon guidance system

— automatic video scoring system

— automatic weapon aiming correction system

— automotive test system

— autonomous all-weather air defense weapon system

— autonomous positioning system

— azimuth orientation system

— bacteriological attack detection system

— bacteriological weapon delivery system

— ballistic attack system

— balloon-haul ship-to-shore cargo transportation system

— ballute free-fall weapon retarding system

— bar-in-the-tube torsion suspension system

— barometric and radar altimeter readings comparison system

— barrier warfare system

— base and installation security system

— base-line system

— battery computer system

— battle dress clothing system

— battle management system

— battlefield air defense system

— battlefield computer graphics system

— battlefield data system

— battlefield illumination airborne system

— battlefield intruder alarm system

— battlefield mission management system

— battlefield nuclear support system

— battlefield support missile system

— battlefield surveillance automated ground sensor system

— beam director system

— bell-ringer communications system

— binary beam radio direction finding system

— binary lethal weapon system

— biological detection system

— black voice system

— blast-actuated nuclear detonation control system

— blowback automatic operation system

— blowback locked breech system

— blue-line reporting system

— BM rapid reload launching system

— BM submarines extremely low frequency communications system

— bomb director system

— bomb loading system

— bomb retarding system

— bomb trajectory correction system

— bombardment space weapon system

— bomb-carrier aircraft link guidance system

— bombing sighting system

— bomblet dispensing system

— boost-coast-boost system

— border observation system

— bound coordinate system

— branch quota system

— broad-band chaff decoy system

— buddy foxhole system

— buddy training system

— built-in test malfunction system

— buried and hardened cable communications system

— burst sensing fire control system

— burst-on-target training system

— candidate weapon system

— cannon artillery weapon system

— cannon remote mining system

— carbons secret writing system

— cargo extraction roller skid system

— cargo-ejection system

— cargo-extraction system

— CAS weapon system

— caseless ammunition firing system

— CBR agent/materiel detection and warning system

— central authorities system

— central tire inflation system

— central weapon system

— centralized promotion system

— chaff grenade launching system

— chaff/flare countermeasures system

— chaff/flare/expendable jammer system

— challenge and password number system

— checker board interlocking positions system

— chemical defense training system

— chemical detection system

— chemical gas analyzer mine detection system

— circuit identification system

— circuit switching system

— circular communications net system

— circular scan thermal imaging system

— civilian personnel information system

— clear-lane marking system

— close-combat antiarmor system

— closed circuit TV automatic tracking system

— closed loop support system

— closed-breech scavenger system

— close-in point defense antimissile system

— close-in self-defense tracking system

— close-in weapon system

— closely-spaced basing system

— cloud environment seeding system

— clutter environment target selection system

— clutter environment target discrimination system

— clutter false alarm control automated radar detection system

— code command system

— cold weather clothing system

— collected overpressure system

— collective NBC defense system

— color image intensification system for night vision

— combat arms regimental system

— combat direction system

— combat information and control system

— combat laser aiming system

— combat service support functional system

— combat system

— combat vehicle main armament system

— combat vehicle radio navigation system

— combat vehicle weapon system

— combined air defense weapons control system

— combined effects bomblet system

— command arming system

— command system

— communications intercept/recording system

— communications line terminal system

— communications material security control system

— communications monitoring and emitter location system

— communications plan automation system

— communications satellite system

— communications surveillance system

— communications switching system

— competitive promotion system

— complex weapon system

— computed air release point system

— computer assisted map maneuver system

— computer release weapon system

— computer-aided intelligence data retrieval system

— computerized exercise control system

— computerized fire control system

— computerized infantry battlefield training system

— computer-oriented landform classification system

— consolidated mess system

— container-ASW helicopter system

— containerized weapon control system

— container-offloading and transfer system

— continuous orbital guidance system

— continuous targeting system

— continuously set vector bombing sighting system

— contour flying system

— controllable reused manned weapon delivery system

— controlled delivery system

— controlled descent cargo drop system

— controlled dispersion multiple rocket system

— coorbital inspection system

— counter EO-threat smoke system

— counter IR spectrum devices smoke screen system

— counter system

— counterforce first strike system

— countermeasures detection and location system

— countermeasures dispenser system

— countermeasures dispensing system

— countermeasures guidance system

— countermeasures warning and control system

— counterpressure system

— countersurprise military system

— county regiment system

— credit supply system

— crew-compartment automatic fire suppression system

— crypto-secure system

— darkfire missile control system

— data multiplexing system

— data processing and presentation system

— data relay satellite system

— dead-reckoning system

— debugging system

— decoy rocket system

— dedicated intelligence link communications system

— deep interdiction system

— deep penetration weapon system

— defense effective system

— Defense Satellite Communications system

— defense suppression weapon system

— defense weapon system

— defensive nuclear weapons system

— deployment/employment mobilization status reporting system

— depth charge warhead antisubmarine rocket system

— destabilizing military system

— deterrent retaliatory system

— difference-distance measuring tank radio navigation system

— differential target-missile tracking system

— digital coherent moving target indication system

— digital data handling and distribution system

— digital data transmission system

— digital facsimile transmission system

— digital fire control system

— digital range tracking system

— digital weapon control system

— direct ascent antisatellite system

— direct ascent killer-satellite system

— direct fire antiarmor system

— direct gas operation weapon system

— directed energy beam ABM system

— directional gyrocompass tank navigation system

— disability evaluation system

— disablement feature system

— discrete detection casualty assessment system

— discrete information transmission system

— dismounted weapons system

— dispensing system

— disrupt command system

— distance-measuring tank radio navigation system

— distant mine and minefield detection system

— distributed explosives biological agent dispersal system

— disturbed line-of-sight system

— division air defense system

— division logistical system

— division maneuver system

— division supply system

— division support system

— document retrieval system

— Doppler-inertial guidance navigational and attack system

— double key system

— double-circuit radar fire control system

— double-differential steering system

— down-looking imaging IR sensing system

— drone delivery system

— drone-formation control system

— dry and wet bridging system

— dual fire control system

— dual radar system

— dual weapon system

— dual-capable artillery weapon system

— dual-capable SAM system

— dual-speciality officer personnel management system

— duel-type ABM defense system

— early biological attack identification system

— early-warning system

— Earth-based coordinate system

— Earth-centered inertial system

— ECM/ELINT system

— ECM-dispensing system

— efficiency reporting system

— electric power guided wave transmission field system

— electric power microwave ray transmission field system

— electromagnetic compatibility priority system

— electromagnetic subsurface profiling system

— electronic battlefield surveillance system

— electronic fence warning system

— electronic sentry system

— electronically keyed system

— elevation-angle track and surveillance system

— ELINT bulk gathering system

— emergency broadcast system

— emergency communications satellitelaunching rocket system

— emergency message automatic transmission system

— emerging logistics system

— emitter location and direction finding system

— emitter location system

— energy depot system

— engine winterization system

— enlisted evaluation system

— entry control system

— EO AA gunfire control system

— EO imaging system

— EO navigation bombing system

— European Exchange system

— Eurostrategic missile weapon system

— Eurostrategic system

— EW self-protection system

— excess systems

— exhaust IR suppression system

— expendables dispensing system

— expert system

— explosive safe and arming system

— explosive source parameters multisite estimation system

— FA Computer Equipment system

— face-piece-type collective protection system

— fail solution director-type fire control system

— fair-weather AT missile system

— fair-weather line-of-sight SAM system

— fast automatic shuttle transfer system

— fast reaction missile system PK

— fault-detection/location system

— fiber scope night vision system

— fiber-optics multiplexing system

— field ABM defense system

— field public address system

— field stock control system

— fighter aircraft system

— fighter direction laser system

— fighting compartment stabilization system

— fighting vehicle system

— fingerprint verification entry control system

— fire control radar system

— fire control sight system

— fire distribution and control system

— fire simulation system

— fire weapon system

— fire-explosion suppression fuel system

— fire-extinguisher system

— fire-marking system

— fixed ASW detection system

— fixed post system

— fixed-site strategic attack system

— flail mine clearance system

— Fleet operational telecommunications automated control system

— flight guidance system

— fluidic mortar repositioning system

— flying boom air refueling system

— flying weapon system

— follow-on weapon system

— foot mobile infantry AT system

— force field ABM defense system

— force status reporting system

— force supply tracking system

— forced entry deterrent system

— formal alert system

— fortification defense system

— fortified AT defense system

— fortified bunker system

— fortified defense system

— forward reconnaissance and target designation vehicle system

— forward terminal communications system

— forward-based aircraft system

— forward-based nuclear delivery system

— forward-based system

— free-ride delivery system

— front-line defense system

— fuel fire suppression system

— fuzing system

— garage system of ICBM deployment

— gas impingement system

— gas particles filter system

— generic EV/ system

— geocentric rectangular coordinate system

— geographic reference system

— glide-angle indication light system for night helicopter extracts

— global antisubmarine surveillance ocean bottom system

— global phase hyperbolic radio navigation system

— global range weapons delivery system

— global satellite warning system

— GM system

— go-no-go grading system

— grading system

— Green Arrow priority system

— grenade-launching smoke screen system

— grid coordinate system

— grid-square numbering system

— ground airborne radar picture interpretation correlation system

— ground arresting gear system

— ground EO deep space surveillance system

— ground nuclear delivery system

— ground order of battle system

— ground proximity cargo delivery system

— ground target tracking laser illumination system

— ground vehicle mine dispensing system

— ground-based antisatellite defense system

— ground-based defensive system

— ground-based ground-to-air ECM system

— ground-based ground-to-grcund ECM system

— ground-based gun aircraft unit barrage ABM defense system

— ground-based missile system

— ground-based mobile jamming system

— ground-based surveillance system

— ground-emplaced mine scattering system

— ground-emplaced sensor system

— ground-to-air engagement simulation system

— guidance reference system

— guidance system

— guided bombing system

— gun ammunition system

— gun and turret drive system

— gun sound ranging system

— gun/sight stabilization system

— gunfire locating system

— gun-rnissiie integrated weapon system

— gun-two net fire control system

— gyrocompass automatic navigation system

— hard-kill system

— hard-point defense system

— head-on and pursuit firing portable AA missile system

— heat source direction finding system

— heavy equipment transporter system

— height-of-burst sound ranging system

— helicopter air-to-air self-defense gun system

— helicopter area weapons system

— helicopter ECM system

— helicopter expedient refueling system

— helicopter mine delivery system

— helicopter moving ground target detection system

— helicopter point weapons system

— helicopter remote mining system

— helicopter terminal guidance system

— helicopter-balloon system

— helicopter-delivered mine system

— helicopter-standoff AT missile weapon system

— helmet compatible communications/aural protective system

— helmet-integrated sighting and control system

— hesitation blowback weapon system

— high clutter environment low-altitude air defense system

— high level container airdrop system

— high orbital bombardment system

— high-accuracy internal guidance stand-off system

— high-altitude relay system

— high-endoatmospheric defense system

— highly resistant to jamming system

— high-probability air defense system

— high-security data base management system

— high-speed digital information transmission system

— high-speed digital multiplexing system

— holographic surface mapping system

— holography air photography system

— homing-bomblet scattering cluster warhead projectile system

— horizontal radio altimeter control-vertical radar guidance system

— hot picture system

— hydroacoustic submarine surveillance system

— hydrographic survey and charting system

— hydrographic system

— hyperbolic radio navigational system

— hypersonic strategic defensive weapon system

— hypersonic strategic offensive weapon system

— ICBM basing system

— ICBM battle management system

— ICBM canister and shock isolation system

— ICBM continuous targeting system

— ICBM deployment system

— ICBM launcher rapid reload system

— illumination system

— imagery system

— impact initiation system

— independent recoil system

— independent vertical line-of-sight stabilization system

— independently targetable AT submissile warhead system

— indirect fire AT guided missile system

— indirect weapons locating system

— individual load-carrying system

— ineradicable features personnel characteristics verification system

— inertial control system

— inertial coordinate system

— inertial stabilization optical system

— inertial-with-terminal correction guidance and control system

— infantry direct fire simulator system

— infantry remoted target system

— in-flight data transmission system

— information accumulation storage and retrieval system

— information acquisition system

— information computation system

— information display system

— information dissemination system

— information distribution system

— information input packet switching system

— information processing system

— information retrieval system

— in-grade step system

— inspection and diagnostic system

— instantaneous remote ammunition selection system

— instinctive rifle bayonet fighting system

— integrated acoustic communications system

— integrated battle area surveillance system

— integrated communications system

— integrated defense system

— integrated fire and air support system

— integrated fire control system

— integrated information system

— Integrated Operational Nuclear Detection system

— integrated refractive effects prediction system

— integrated voice communications system

— integrated weapons control system

— integrity arming system

— intelligence community information system

— intelligence data handling system

— intelligence information retrieval system

— intercommunications system

— intermodal containerized system

— interoperable communications security system

— interphone system

— intrusion detection and identification system

— inventory control system

— IR decoy-target discrimination system

— IR decoy-target identification system

— IR gathering system

— IR intruder system

— IR intrusion system

— IR-line scanning reconnaissance system

— IR-sensors/radar air defense fire control system

— joint Air and Air Defense Control system

— joint air defense automatic control system

— joint airspace surveillance system

— Joint Army-Navy grid system

— joint in-flight data transmission system

— joint information search and retrieval system

— joint multichannel trunking and switching system

— Joint Strategic Planning system

— Joint Surveillance system

— Joint Tactical Information Distribution system

— joint tactical missile system

— killer-satellite system

— land combat support system

— land mine barrier system

— land navigation system

— land-based strike system

— land-water-air system

— laser aiming system

— laser air reconnaissance system

— laser bombing system

— laser communications satellite system

— laser engagement imitation system

— laser fire control system

— laser intrusion detection system

— laser navigation system

— laser photo reconnaissance system

— laser rangefinder-sight fire control system

— laser satellite communications system

— laser scanning reconnnaissance system

— laser security system

— laser surveying system

— laser target tracking illumination system

— laser tracking system

— laser weapon control system

— laser weapon delivery pod system

— laser weapon system

— laser-acquisition and tracking SAM system

— laser-beam guidance antimissile system

— laser-guided discrete correction AA projectile system

— laser-homing and warning system

— laser-submarine detection system

— last ditch ground-based ABM defense system

— launch-and-leave missile system

— light weight advanced night/day surveillance system

— linear linkless ammunition feed system

— linear scanning IR ground target acquisition system

— line-of-sight AT missile system

— line-of-sight microwave radio relay system

— linked ammunition feed system

— listening post/OP warning system

— lockless fire arm system

— Logistics Master Planning system

— longevity compensation system

— long-recoil system

— look-down /shoot-down system

— low-altitude navigation and targeting IR night system

— low-altitude parachute extraction system

— low-angle radar tracking system

— low-false alarm rate missile warning system

— low-level AA system

— low-level air defense system

— low-level image intensification navigation TV system

— low-level radar system

— low-level weapon delivery system

— low-light level image intensification system

— low-light level sight system

— management and control system

— military direct dial telephone system

— military system

— mobility system

— National Communications system

— National Military Command system

— officer evaluation reporting system

— offline cryptographic system

— off-road mobile ICBM system

— offset target indicator system

— on-board oxygen generation system

— on-carriage sighting system

— on-line security system

— on-off mount fire control system

— open-bay housing system

— operational automatic schedule information system

— operational command/operational control system

— operational readiness test system

— operational sensor system

— optical acquisition and tracking AA missile system

— optical fiber data transmission system

— optical track command system

— opto-electronic alpha-numeric display system

— optronic fire control system

— optronic target designation system

— orbital defense system

— orbital offensive system

— OTH backscatter radar warning system

— outdoor interphone system

— outside-the-vehicle shell case ejection system

— overhead cover support system

— overseas unit replacement system

— packet-switching communications system

— parachute retrograde air drop system

— parachute-jet landing system

— parawing precision aerial delivery system

— partially space-based ABM defense system

— passive ECM system

— passive hydroacoustic submarine surveillance system

— passive thermic image night-aiming system

— payload deployment system

— performance management system

— performance measurement system

— perimeter acquisition radar attack characterization system

— Periodic Armaments Planning system

— periscope TV camera system

— permissive action link system

— personnel classification system

— personnel environment support system

— personnel management accounting and reporting system

— phased-array radar fire control system

— photogrammetric target location system

— pilot system

— pilot-aircraft-media system

— planning army authorization document system

— pneumatic and inertia arming system

— pneumatic fuel transport system

— point deployment system

— point target BM laser homing system

— portable airfield system

— portable decoy launcher system

— position location and reporting system

— post-boost control system

— press-to-talk system

— primary alerting system

— primary direct fire control system

— priority system for mission requests for tactical reconnaissance

— priority system

— privacy communications system

— program change control system

— projectile location system

— pulse energy detonation system

— PW Information system

— pyramidal structure hierarchic automated control system

— radar bombing system

— radar early warning and control system

— radar homing and warning system

— radar information transmission system

— radar scattering screening system

— radar system

— radar track command system

— radar warning receiver/processor system

— radar-controlled breeched AA weapon system

— radar-version microwave mine detection system

— radio frequency surveillance/ECM system

— radio/radar tracking and guidance system

— radiological defense support system

— radiological defense warning system

— radiotelephone and telephone authentication system

— random access personnel information system

— random-orbiting counter satellite barrage system

— range correction system

— range finding system

— rapid smoke screen system

— rapid sweep vehicular AT mine detection system

— rapid-fire artillery system

— real time intelligence data processing system

— rearm system

— receiver-responder/inertial guidance integrated system

— recognized air picture system

— recoilless-tube weapon system

— reconnaissance/strike system

— record keeping system

— recruit quota system

— Red/Black voice switching system

— redundant communications system

— regional airspace control system

— relative tank-target motion correction armament stabilization system

— remote antiarmor mine system

— remote artillery antiarmor mining system

— remote control explosive ordnance reconnaissance and disposal system

— remote ICBM retargeting system

— remote mine delivery system

— remote mining system

— remote pop-up target system

— remotely monitored battlefield sensor system

— remotely piloted observation/designation system

— remotely-controlled explosive boat system

— reporting system

— reports control system

— resource capability assessment system

— resource management system

— Retain system

— retarded flare system

— retractable missile launching system

— rifle-light MG system

— rifleman's assault system

— rocket command system

— rocket system

— rocket-assisted mine-clearing system

— rocket-assisted parachute system

— roller mine clearance system

— roller-locked bolt system

— rotor-mast-mounted target acquisition system

— RPV and ground station-based multichannel information transmission system

— running key system

— SAC operational planning system

— SAC operations planning system

— safeguards system

— safety and arming system

— satellite attack warning system

— satellite communications system

— satellite data relay system

— satellite destruction system

— satellite detection radar system

— satellite ground terminal system

— satellite identification system

— satellite inspection system

— satellite intercept and destruction system

— satellite radio navigation system

— satellite returning fire system

— satellite surveillance system

— satellite verification system

— satellite warning system

— satellite/aircraft ocean surveillance system

— satellite-based defense system

— satellite-borne surveillance system

— saturation firing weapon system

— scaled-range target system

— scatterable mine system

— scenario-oriented recurring evaluation system

— schedule control assault system

— scrambled speech communications system

— scrambling communications system

— screening ABM defense system

— sea surveillance satellite system

— sea-based strategic nuclear deterrent system

— sea-denial system

— sea-launched BM warning and display system

— sealed authentication system

— search and rescue satellite system

— see-and-shoot firing system

— selected calling system

— selective routing system

— selective service system

— self-contained system

— self-defense air defense system

— self-defense EW system

— self-defense jamming system

— self-defense system

— self-deployable weapon system

— semiactive low-rate sampled data system

— semicentralized promotion system

— semifixed SAM system

— semistationary ground missile system

— semistationary SAM system

— seniority cadetship system

— serial fire rifle system

— ship air defense system

— shipborne air defense missile system

— shipborne missile system

— shipping ASW/air defense container system

— ship-to-air missile system

— ship-to-submarine underwater telephone system

— short-pulse mode radar mine detection system

— short-range SAM system

— shuttle spacecraft system

— signal collecting system

— single channel ground and airborne radio system

— single missile channel SAM system

— single target channel SAM system

— single tube missile system PK

— single-component officer system

— single-mission weapon system

— site protection system

— Small Elevation Angle Track and Surveillance system

— small SAM system

— smoke discharger system

— snap and go guidance system

— sniper rifle system

— soft landing rocket system

— software driven system

— sonobuoy reference system

— sound ranging system

— sound surveillance system

— SP AA gun system

— Space Detection and Tracking system

— space surveillance intelligence system

— space transportation system

— space warning system

— space weapon system

— space-based attack alarm system

— space-based counterspace and Earth target combat system

— space-based laser ABM system

— space-borne ABM system

— space-borne bomber IR detection and tracking system

— space-borne early warning system

— space-borne ICBM interception system

— space-borne ICBM launch system

— space-borne laser transmission system

— space-borne weapon system

— speech security system

— spent-case ejection system

— spherical coordinate system

— spinning and stabilization system

— spot report receiver system

— spread-spectrum communications system

— spurious emission detection system

— Squad Combat Optical Evaluation system

— stabilized line-of-sight sighting system

— stabilized sight fire control system

— Standard Civilian Personnel Management Information system

— Standard Installation/Division Personnel system

— standby selective service system

— standoff ECM system

— star aiming system

— star war weapon system

— state-of-the-art system

— stationary ground missile system

— Stealth-like ECM system

— stellar correction system

— stellar navigation system

— stores management system

— Strategic Army Communications system

— strategic communications satellite system

— strategic communications system

— strategic defensive weapon system

— strategic delivery system

— strategic interplanetary system

— strategic missile system

— strategic nuclear delivery system

— strategic nuclear weapon system

— strategic offensive weapon system

— strategic retaliatory system

— strategic satellite system

— strategic shipborne missile system

— strategic war reconnaissance system

— strategic warning system

— strategic weapon system

— strike system

— Submarine Integrated Battle and Data system

— submissile dispensing system

— submunitions delivery system

— superminiature laser communications system

— super-precision laser guidance system

— support system

— surface effects system

— surface rectangular coordinate system

— surface towed array surveillance system

— surface-to-air missile system

— surface-to-air self-defense missile system

— surveillance and detection system

— surveillance and target attack radar system

— surveillance satellite system

— surveying system

— survivable system

— suspense system

— switchless telephone system

— synchronous bombing sighting system

— synchronous satellite communications system

— synthetic flight training system

— system BM airborne launch control system

— tactical air control system

— tactical air crew training system

— tactical air defense automatic control system

— Tactical Air Force Intelligence Exploitation system

— tactical air reconnaissance pod system

— tactical air reconnaissance results reporting system

— tactical air support control system

— tactical airborne signal exploitation system

— tactical area communications system

— tactical automatic routing exchange system

— tactical automatic switching system

— tactical bridge access system

— tactical bridge egress system

— tactical communications system

— tactical computer system

— tactical computer-based message switching system

— tactical control system

— tactical electronic locating and targeting system

— tactical emitter location and identification system

— Tactical Emitter Operational Support system

— tactical EW deception system

— tactical expendable drone system

— tactical information organization system

— tactical information processing and interpretation system

— tactical jamming system

— tactical landing system

— tactical missile navigation system

— tactical nuclear delivery system

— tactical operations interactive simulation system

— tactical operations system

— tactical surface-to-surface weapon system

— tactical trunk communications system

— tail warning system

— tail-chase portable air defense missile system

— tank emergency fuel evacuation system

— tank engine exhaust smoke system

— tank fire control IR system

— tank fire control laser system

— tank gun line-of-sight reference stabilization system

— tank IFF system

— tank passive pitch and roll damping system

— tank self-protective smoke system

— tank self-screening smoke system

— tank target video tracking system

— tank weapon system

— tape-controlled automatic test and checkout system

— target illumination system

— target physical vulnerability analysis system

— target range system

— target recognition and attack multisensor system

— target search and track system

— target search IR system

— target system

— target trajectory registration system

— target-missile optical tracking AT guided missile system

— telegraph automatic relay system

— telemetry automated processing system

— telephone analyzing antibugging system

— teletype broadcast system

— terminal operations and movements management system

— terrain contour mapping aircraft positioning system

— terrain independent system

— terrain matching radio navigation system

— terrain navigation system

— terrain reconnaissance IR scanning system

— torpedo warhead antisubmarine rocket system

— torsion bars-in-torsion tubes suspension system

— total hospitalization system

— towed hydroacoustic submarine surveillance system

— towed low-level air defense system

— toxic alarm system

— tracked ammunition delivery system

— tracked vehicle-based missile system

— trailer relay system

— turnkey system

— two-tier information system

— vehicle gas overpressure system

— vehicle navigation system

— vehicle rapid fire weapon system

— vehicle smoke grenade system

— vehicular minefield bridging system

— velocity coordinate system

— verification system

— vertical delivery ship underway replenishment system

— vertical launching system

— vertical stowage system

— very intelligent surveillance and target acquisition system

— vibrational sensor guard alarm system

— visual warning system

— voice warning system

— voice-ciphering system

— voluntary recruitment system

— war weapon system

— warehoused system

— warfare system

— warhead pitch and yaw control nozzle system

— warning system

— wartime supply system

— waterborne vehicle trainer system

— weapons control system

— weapons delivery system

— weapons effects display system

— weapons locating system

— weapons support system

— weapons system

— wet secret writing system

— wheeled vehicle-based missile system

— wideband communications system

— wire system

— world geographic reference system

— worldwide ammunition reporting system

— worldwide navigation and position location system

— worldwide standard data management system

— X-ray ABM system

— X-Y system

English-Russian military dictionary > system
9 Глава 4. Клич охотника в бумажных джунглях

← Глава 3. Do you speak ebonics?

→ Глава 5. Сленг без слов

...А сверху в гамаке висит администратор,

задумчиво сплетая пальцы ног.

М. Щербаков

Мы все время предупреждаем: изучайте наш предмет, но используйте приобретенные знания осторожно. В официальной обстановке можно сильно вляпаться. На работе, например, говорить так же свободно, как дома или в баре, не принято. Планка дозволенного там искусственно завышена. Называть вещи своими именами (а как тут не выругаешься!) нельзя. Отсюда проистекает целая система эвфемизмов, часто называемая офисным жаргоном.

Отчасти те же корни - у жаргона политического, но там еще много всяких наслоений.

Главная особенность официальной речи во всех странах состоит в том, что любую гадость называют вполне приличным словом, да еще и оптимистично звучащим. Бессмертный классик Джордж Оруэлл определил это абсолютно всем в англоязычном мире известным термином doublespeak (помните - "война - это мир", ит.п.). С другой стороны, некоторые совершенно нормальные слова недопустимы и являются офисными табу (прямо как у диких племен).

Вот в качестве экзотического образца слова, которые не рекомендуется произносить, а тем более писать (слышали от эксперта, работающего неподалеку от места, где Милошевича судят - сказать точнее не имеем права): invalidity (несостоятельность); infringement of rights (нарушение прав); violates a patent (нарушение патента). Догадались почему? Это вам потом в случае суда по патентным делам легко могут припомнить. Мол, сам же говорил...

Впрочем, пример не совсем чист: он связан не просто с официальной речью, а с юридическим английским. Это та еще песня, в любой стране. Поди разберись! Приводимый ниже отрывок объясняет, почему американцам приходится нанимать юристов для урегулирования, казалось бы, пустяковых дел. Создана ли эта запутанность юристами специально? Ответить не можем. Вот вам определение слова "задница" из настоящего подзаконного акта, запрещающего нудизм (anti-nudity ordinance) (Действует в районе Санкт-Августин (St. Augustin, Fla. County) во Флориде (источник — A. and T. Condon. Legal Lunacy. — Putnam, N.Y. 1992)):

"Buttocks: The area to the rear of the human body (sometimes referred to as the gluteus maximus) which lies between two imaginary lines running parallel to the ground when a person is standing, the first or top of such line being one- half inch below the top of the vertical cleavage of the nates (i.e., the prominance formed by the muscles running from the back of the hip to the back of the leg) and the second or bottom line being one-half inch above the lowest point of the curvature of the fleshy protuberance (sometimes referred to as the gluteal fold), and between two imaginary lines, one on each side of the body (the `outside lines'), which outside lines are perpendicular to the ground and to the horizontal lines described above and which perpendicular outside lines pass through the outermost point(s) at which each nate meets the outer side of the leg...." Не напоминает некоторые справочники?

В принципе, лексикон офисного сленга делится на две группы - buzzwords (клише) и слова, проходящие по ведомству PC (political correctness). Последние используют, чтобы застраховаться от судебных исков за воображаемые обиды на расовой, религиозной, половой, возрастной и какой угодно другой (лишь бы юрист пробивной попался) основе. В качестве незаменимого пособия рекомендуем (лучше в оригинале!) книги Скотта Адамса (Scott Adams) про Дилберта. Он, например, детально поясняет, почему надо говорить resources (ресурсы), когда вы ведете речь о болванах (dolts), составляющих ваш коллектив (team members). Или с какой целью произносится associate (партнер), когда вы имеете в виду неумеху (pud) и неудачника (loser), с которым приходится работать. Очень циничный автор, но его серии карикатур многие обитатели cubicles (офисных кабинок) держат у себя на стенах. Это - мелкая фронда, безопасная, так как ни один начальник не признает, что это именно его Адамс изобразил.

Картинок из Адамса мы без его разрешения приводить не будем, но пример настенного офисного юмора дадим (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)).

Buzzwords не сложны, вот несколько типичных, которые вы легко переведете сами (так лучше запомнится!). Собрание обязано иметь mission или purpose. Руководство должно обеспечивать leadership и motivation. Служащим следует быть proactive. Везде надо искать synergy. Естественная речь и мотивировки выглядят unprofessional. Цель работника - career advancement. В коллективе требуется исполнять роль team player и стремиться вырасти до team leader. Teamwork - непременное требование к служащим. Business as usual - почему-то всегда плохо, даже если этот бизнес приносит хороший и постоянный доход. Никогда не позволяйте, чтобы на людях вырвалось простецкое duh! Если вы не понимаете, почему diversity - это всегда сама по себе ценность, вас надо послать на diversity sensitivity training. На работе вы осуществляете total quality management и reengineering, проявляя self-motivation. Вы регулярно составляете status reports. То, о чем вы, как и все, мечтаете - job security (но в природе этого не существует).

Еще несколько полезных ходовых офисных слов переведем:

family = team (семья = команда - так называют родной коллектив); stakeholders (акционеры); stewardship (обслуживание, в каком-то смысле даже служение); leverage (рычаг, средство для достижения цели); solutions (решения: "we sell solutions" означает примерно - мы продаем не сосискоделательную машину, а комплексное решение всех ваших сосисочных проблем); revisit (пересмотреть), 24/7 (круглосуточно, без остановки); benchmark (лучший образец в данной области; benchmarking - сравнение с этим образцом); result-driven (ориентированный на результат); empower (передать полномочия), mindset (отношение); ballpark (ориентировочный: ballpark figure - примерная цифра).

В мире мудрых мыслей (Скотта Адамса):

Уолли: Stupidity is like nuclear power; it can be used for good or evil. (Глупость - как ядерная энергия, ее можно употребить и в добро, и во зло.)

Дилберт: And you don't want to get any on you. (И вам совсем не надо, чтобы ее на вас испытывали.)

А вот примеры клишированных мотивационных фраз и лозунгов, заимствованных нами из реальной жизни (слышали их неоднократно). При этих звуках у нормального американского служащего сама собой немедленно складывается фига в кармане (это мы на русский с их языка жестов переводим, на самом деле американцы складывают "middle finger").

• Work smarter, not harder (так они говорят, когда предлагается объем работы, который не то что за 8, а и за 10 часов не сделать).

• It's a new paradigm (американские менеджеры любят слово "парадигма" особой любовью - они его новым смыслом наполнили, лучше всего определяемым словом bullshit).

• It's an opportunity, not a problem (ну, уволили тебя - значит, открываются горизонты новой карьеры, например, в Макдоналдсе).

• You're a valued member of the team! (Ну, да...).

• Nobody can do the things you can do! (Кто же, если не ты...).

• You are helping make the world a better place! (Поэтому торг о зарплате здесь неуместен).

• We are in a competitive business. (Так что затяните пояса и не нойте).

• We make a difference! (Страшно распространенное выражение. Почему-то всегда подразумевается, что все изменения к лучшему. Нас всегда подмывает при виде этой фразы подрисовать физиономию аятоллы Хомейни).

Усвоив и осмыслив приведенные выше выражения, вы сможете легко составлять собственные девизы. Вот, для примера, наш лозунг для американского офиса: Our mission is unprofessional proactive synergy! (В переводе на неофисный русский: "Сговоримся и подсидим коллегу!")

Коротенький комментарий, связанный с переменами, синергизмом и названиями компаний.

В мире мудрых мыслей (Скотта Адамса):

Когда компании сливаются, они всегда заявляют о гигантском синергизме (leveraging synergy), причем взаимоусиление достигается всегда одним путем - массовыми увольнениями. Вот примеры возможных слияний, с соответствующим синергическим изменением профиля и названий:

◦ Coca-Cola (напитки) + Head (спортивные товары) = Coke Head.

◦ Bayer (аспирин) + AST (компьютеры) = Bayer AST.

◦ Hertz (прокат машин) + A.B.Dick (оборудование офисов) = Hertz Dick.

Переведите сами, используя наш словарь, какой смысл, на слух, имеют "синергические" названия.

Шутка, но так и на практике бывает. Вот в Сиэтле давным-давно слились газеты "Seattle Post" и "Seattle Intelligencer". И знаете, как сейчас называется их главная городская газета? "Seattle Post-Inteligencer", что звучит как "Сиэтл после разума", выживший из ума, значит. Но настолько примелькалось, что не замечается.

Еще несколько примеров штампованных офисных фраз. Больше половины - из свежей коллекции Кена Патрика (Ken Patrick). Он назвал это "Biz-Speak 101", то есть начальный курс деловой речи. Эти выражения сейчас в ходу ВСЕ. Не будем навязывать своих циничных комментариев. Да, bullshit. Нужно просто выучить и пользоваться.

• World class (мирового уровня).

• Think outside the box; Push the envelope (призыв к оригинальному мышлению).

• Hands-on (непосредственно вовлеченный в дело).

• Paradigm shift (смена критериев, приоритетов).

• State of the art (современного уровня).

• Real world solution (реальное решение).

• Win-win situation (все в выигрыше).

• (The ball is) In your court (ваша очередь).

• Going forward (в будущем).

• Strategic alliance (стратегический союз - например, меча и орала - тьфу, сорвалась рука, обещали же не острить).

• Bricks and mortar (производящие, промышленные компании - в отличие от интернетных, которые после массового краха прозвали internet bubbles - интернетные пузыри).

• Value-added (добавочная ценность продукта).

• Step up to the plate (начать работать над чем-то).

• Run up to the pole (попробовать).

• Get to the bottom line (деньги, стоимость чего-то).

• Stop the bleeding (сокращать расходы).

• On the bubble (что-то нехорошее происходит, например, с компанией, "жареным запахло").

• Best and brightest (лучшие служащие).

• Exceeding customer expectation (больше, чем ждет потребитель).

• On the same page (все друг друга понимают).

• Strategic fit (важное дополнение).

• Core competencies (основная область деятельности компании).

• Best practice (соответствует лучшим стандартам).

• Out of the loop (не в курсе).

• Fast track (скоростное продвижение).

• Knowledge base (базирующийся на современной технологии).

• In the end of the day (в конце концов).

• Touch base (обсудить).

• Client focused (ориентированный на потребителя).

• Game plan (стратегия).

А теперь - самостоятельные упражнения.

1. Переведите на нормальный язык: "Going forward, let's think outside the box and run it up the pole".

2. Определите, к какому из вышеприведенных выражений подходит используемый тем же К. Патриком термин brownnosers (последнее слово есть в нашем словаре).

Официальный сленг и административные клише хорошо освоены сметливыми проходимцами, которые, естественно, стараются, чтобы их пирамиды выглядели так же солидно, как пирамида Хеопса. Сколько приходит по почте мусора (junk mail), похожего на вид на официальные документы! Дело дошло до того, что Почтовое ведомство США (U.S.Postal Service) издало специальную памятку со списком слов-приманок (buzz phrases), характерных для жуликов, заманивающих свои жертвы (suckers) через газетные объявления и по почте.

• Anybody can do it (это может каждый).

• Quick and easy (быстро и легко).

• Big, fast profits (большая, быстрая прибыль).

• No experience needed (опыта не требуется).

• Work in the comfort of your home (работа с комфортом у себя дома).

• Work in your spare time (работа в свободное время).

• No risk (никакого риска).

• Fill a great demand (соответствует большому спросу).

• Nothing illegal (ничего противозаконного).

• Secret plan for success (секретный план успеха).

• Tested in Europe (испытано в Европе).

• Developed after years of secret research (создано в результате многолетних секретных исследований).

• Proven to provide immediate positive results (проверенный способ получения немедленного положительного результата).

Теперь вы официально предупреждены: если видите подобную фразу - весьма вероятно, что вас хотят надуть. Отечественные "бизнесмены" все это перенимают в последние годы очень быстро, и со многими обсуждаемыми терминами наш читатель наверняка уже встречался.

Реальный пример американского почтового жульничества представлен на рис. ("Витамин О", отсутствующий в природе (но не все покупатели об этом знают)). Рекламируемый "Витамин О" (проверьте - такого нет ни в одном медицинском справочнике) - всего-навсего разбавленная перекись водорода (по $25 за маленькую бутылочку!).

PC-терминология связана с борьбой политических лоббистов, и приоритеты там часто меняются. В принципе, стандартного английского, в плане чисто языковом, чтобы никого не обидеть вам хватит. Думается, сейчас русскому читателю уже не требуется объяснять, что надо говорить African-American и Chairperson. В этом плане вам всегда сделают скидку как приезжему. Вас ведь тоже будут бояться обидеть. Проблема скорее может быть в другом - в характерном для жителей России восприятии действительности, в системе ценностей, которая в цивилизованной части англоязычного мира несколько иная. То, что у нас нормально и даже смешно, там зачастую оскорбление. И наоборот (см. рис. (Итак, американцы шутят. Думаете, это что? Поздравление с днем рождения от товарищей по работе. Типичный поздравительный плакат из тех, что вывешиваются в офисе. Шутить со смертью — старая европейская традиция, отсюда и колядки, и Хэллоуин)). Но это не тема для книги про язык. Обещаем - мы еще напишем другую, под названием "Политическая проституция. Учебное пособие с упражнениями". А пока дадим лишь несколько примеров распространенных PC-выражений. Многие из них сейчас и на русском очень узнаваемы (прямое, неполиткорректное значение дано в скобках).

• Pregnancy termination - прерывание беременности (аборт).

• Non-discriminating sexual orientation - недифференцированной сексуальной ориентации (бисексуал).

• Affirmative action - позитивные защитные действия (расовые квоты).

• Native American - урожденный американец (индеец).

• Conscientious objector - возражающий против призыва по соображениям совести (дезертир).

• Pro-choice - за выбор (сторонник абортов).

• Pro-life - за жизнь (противник абортов).

• African-American - афро-американец (негр). От места рождения не зависит. Например, среди наших хороших знакомых есть афро-американцы - уроженцы Теннеси, Тринидада и Голландии, а вот уроженец Уганды, коричневый беженец времен Иди Амина, в эту категорию не попадет.

• Caucasian - представитель европейской расы (белый). Да, в Америке и мы с вами называемся кавказцами и рассматриваемся как потомки рабовладельцев, в качестве которых всем должны. Насчет нашего происхождения из крепостных крестьян там не знают, а объясняешь - не верят.

• Non-traditional partners (sexual orientation) - нетрадиционные партнерство, сексуальная ориентация (геи и лесбиянки).

• Secular humanist - нерелигиозный гуманист (атеист).

• Family Planning Center - центр планирования семьи (абортарий).

• Political Action Committee - комитет политического содействия (группа лоббистов).

• Challenged - имеющий проблемы (инвалид). Относится к любому физическому отклонению: mentally challenged - придурки, vertically challenged - коротышки ит.п.

• Minorities - меньшинства (не белые). От фактической численности не зависит: 38 миллионов латиносов в Америке тоже minorities.

• Afrocentrist - афроцентрист (черный расист).

• Dead white men - мертвые белые мужчины (белые расисты/сексисты - классики). Подразумевается, что, скажем, Шекспир сознательно принижал женщин - в лице Дездемоны и негров - в лице Отелло.

• Animal rights movement - движение за права животных (нео-луддиты - экстремисты, пытающиеся остановить развитие биотехнологии и медицинских исследований. Это они под покровом ночи лабораторных крыс освобождают).

• Multi-culturalism - мультикультурализм (идея, что культуры всех народов абсолютно равны и должны быть представлены в учебных программах в равной пропорции, скажем, столько же французской, сколько монгольской).

• Sexism - сексизм (половая дискриминация). В этом нехорошем деле замешаны все мужчины, проявляющие любым образом отношение к женщине как женщине. Да и все женщины, относящиеся к мужчинам иначе, чем к своим подружкам, - тоже сексистки.

• Ageism - агеизм (дискриминация по возрасту). Сюда относят любые замечания насчет старших.

• Eurocentrism - евроцентризм. Предпочтение европейской цивилизации (культуры, демократии, ит.д.). Воспринимается как тяжелая болезнь.

• Lookism - любые суждения о внешнем виде человека (обругать - дискриминация, похвалить - сексизм). До нас термин "смотризм" пока не дошел.

• Senior Citizens - старшие граждане (старичье, пенсионеры).

• Compassionate Conservatives - мягкосердечные консерваторы (реакционеры). Просто PR-специалисты для старых злобных реакционеров новую упаковку изготовили.

РС - предмет постоянных насмешек американских сатириков, да и не сатириков тоже. И впрямь, богатейшее ведь поле. Довольно распространенная шутка - переписывать классические истории и песенки в политически корректном и актуальном духе. Приведем типичный образец - он простой, переведите сами как упражнение. Справа - оригинал, всем с детства известный стишок из классического собрания "Матушки Гусыни". Подчеркнуты слова, которые стоит запомнить.

(таблица №1)

Еще образчик американского самоприкола по поводу PC мы нашли на сувенирных магнитиках. Вы уже знаете про связь мата и юмора, так вот, там дан "перевод" фраз с сугубо официального языка на совершенно матерный. На кухонный холодильник такое повесить можно - но не в офис. Вот несколько примеров (на русский переводим не дословно, это вы сами легко сделаете, используя наш словарь, а подходяще по экспрессии и колориту).

(таблица №2)

В заключение - несколько слов о специфическом партийном языке. У маргинальных политических групп он весьма оригинален. В поддержку русских коммунистов-интернационалистов (и для развлечения остальных читателей) приведем здесь подлинные левые американские мысли. Даем без комментариев и перевода цитату из "Словаря Анархиста" - брошюрки без выходных данных, подобранной нами в одном из троцкистских центров Канады. (Внимание! Опечаток тут нет, так писать у них принято, с ККК внутри и сша строчными буквами.)

"Black": a political designation to refer not only to Afro-Amerikkkans, but, to people of color who are engaged in revolutionary struggle in the u.s. and all over the world. It should not be taken to mean the domination of Afro-Amerikkkans or the exclusion of other people of color from black revolutionary organizations.

Black Collaborator: those few blacks brought into the capitalist system at all levels, including such high levels as black capitalist, project directors, administrators, etc., who have enough of a stake in the operation of the system to cooperate in pacification programs against their black brothers and sisters. The "House Niggers".

Black Panther Party: an above ground community based armed self-defense organization whose job it was to defend the community by force of arms in "legal" posture and mode, unlike the clandestine Black Liberation Army. The Black Panther Party also served the community through community based survival programs such as free breakfast for children, free health care, liberation schools for political education, etc.

Black Revolutionary Power: the taking of state power by black amerikkkans (Afro-Amerikkkans) in order to revolutionize the entire country on the basis of their enriched concept of man/woman.

Bourgeoisie: the rich and the super rich. The ruling elite who own and manage the means of production, ex: Rockefeller, Mellon, Dupont, etc. They are the real rulers in a capitalist society who dictate and has everyone else eitherworking for them to maintain status-quo, or those who may slave for them in order to survive."

Мы дали здесь лишь краткое представление об офисном сленге и терминологии администраторов, юристов, мошенников и политиков (как вам компания?). Хотите стать Большим администратором (юристом ит.д.) - изучайте это дело подробнее.

American slang. English-Russian dictionary > Глава 4. Клич охотника в бумажных джунглях
10 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

-----

Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
11 concept

концепция; замысел; принцип(ы); см. тж. policy, principle, strategy

arresting gear concept (of strategy) — стратегическая концепция постепенного сдерживания наступления противника до полного прекращения его продвижения (по принципу действия аэрофинишера на авианосце)

elevated trunnion concept (for tanks) — принцип конструирования башни танка с повышенным расположением цапф пушки

— "dirty" battlefield concept

— "Two-Way Street" standardization and unification concept

— "wagon wheel" mobility concept

— advanced basing concept

— advanced frontiers concept

— advanced indirect fire system/enhanced self-propelling artillery weapon system concept

— air-land battle concept

— air-land operation concept

— airplane-deployment concept

— alert cadre concept

— armored fist concept

— assured destruction concept

— attrition/fire power concept

— automated control system microcomputer-based distributed computation concept

— automatic battlefield concept

— automatic weapon designing dual cycle concept

— balance of terror concept

— barrier location plan concept

— building block organization concept

— burden-sharing concept

— city plan concept

— closed cycle designing concept

— collocated operating bases concept

— combat service support automation concept

— commander's concept of operation

— concept of operations

— constant recoil concept

— containment ASW concept

— continental US-support base concept

— conventional conflict protracted war concept

— correlation of force concept

— countercity concept

— counterforce concept

— countervailing concept

— countervalue concept

— D to P concept

— damage limitation concept

— defense-in-depth ASW concept

— defense-in-depth concept

— defensive posture concept

— design-for-a price concept

— design-to-cost concept

— design-to-life cycle concept

— direct logistics support concept

— diversified force mix concept

— doctrinal concept

— Dragoon concept

— echelon-above-division logistical support concept

— economic concept of force development

— elevated missile launcher concept

— enclave concept

— ergonomic designing concept

— essential equivalence concept

— Eurostrategic War concept

— extended battlefield concept

— extended security zone concept

— exterritorial recruiting concept

— fail-safe concept

— family of weapons concept

— fighting through concept

— firing fort concept

— first-use of nuclear weapons concept

— fly-before-buy procurement concept

— flying soldier concept

— foam-barrier concept

— force credibility concept

— force oriented defense concept

— forward area defense lines concept

— forward defense concept

— fratricide concept

— fuzeless shell concept

— general concept

— geographic splitting of the world concept

— geographical escalation concept

— global responsibility concept

— graduated pressure concept

— guaranteed destruction concept

— high-low mix concept

— hittile concept

— homing overlay concept

— horizontal escalation concept

— ICBM launch-on-warning strategic concept

— incremental force application concept

— infantry-accompanying weapons weight reduction concept

— integrated battlefield concept

— intermediate stakes concept

— launch-on-warning concept

— launch-under-attack concept

— launch-under-attack deterrent concept

— leader's open door concept

— limited damage concept

— limited nuclear war concept

— massing military forces concept

— massive retaliation concept

— materiel fielding concept

— mature partnership concept

— milestone concept

— military force destabilizing role concept

— military integration concept

— militia-type territorial defense concept

— mobile domination area concept

— mobile sea-base concept

— motivation-in-training concept

— mutual assured destruction concept

— nation-in-arms concept

— neutralization weapon concept

— nuclear superiority concept

— nuclear survival concept

— nuclear threshold lowering concept

— nuclear threshold raising concept

— nuclear utilization target selection concept

— offensive echeloning concept

— oil spot concept

— one round - one hit concept

— one shot - one hit concept

— one-and-a-half war concept

— One-Army Total Force concept

— one-vehicle-plus-kits concept

— operating concept

— partnership concept

— power projection concept

— preemptive action concept

— preemptive nuclear strike concept

— prepositioned ship concept

— prepositioning concept

— preservation of local uncertainty ICBM basing concept

— priority of armored protection designing concept

— random aim points ICBM launch concept

— rear area attack concept

— retaliatory strike concept

— retargeting concept

— safe destruction concept

— scalar concept

— sedentary defense tactical concept

— selective nuclear strike concept

— selective retargeting concept

— selective targeting concept

— shoot-negotiate-shoot concept

— split base concept

— strategic concept

— strategic mobility concept

— surgical nuclear strike concept

— tactical concept

— tail-to-teeth concept

— tanks leading concept

— target plurality concept

— target selectivity concept

— territorial recruiting concept

— three war concept

— total one-Army concept

— total package procurement concept

— tridimensional airborne drop concept

— trip-wire concept

— try-before-buy concept

— tube-within-a-tube interceptor launch concept

— two-and-a-half-war concept

— two-W concept

— unavoidable nuclear escalation concept

— vanishing-man concept

— volunteer concept

— warfare concept

— warranted destruction concept

— war-tested amphibious concept

— win-the-first battle concept

— wooden bomb concept

English-Russian military dictionary > concept
12 marketing

сущ.

1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)

agricultural marketing — реализация сельхозпродукции

catalogue marketing — продажа по каталогам

ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional

See:

cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising

2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)

marketing career — карьера в сфере маркетинга

marketing consultant — консультант по маркетингу

marketing director — маркетинговый директор, директор по маркетингу

marketing executive — маркетинговый руководитель

marketing experience — опыт в области маркетинга

marketing expert — маркетинговый эксперт, эксперт в области маркетинга

marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга

Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?

Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.

ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world

COMBS: four P's of marketing, strategy of marketing

See:

affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation

3) торг. покупка продуктов (как правило, на рынке), закупка провизии

I could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.

See:

shopping, market 1. 1) а)

4) потр., редк. предметы торговли; купленные товары [продукты\]

See:

grocery

* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.
* * *

МАРКЕТИНГ
. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .
* * *

Маркетинг

маркетинг’

процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании

Англо-русский экономический словарь > marketing

См. также в других словарях:

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Словари и энциклопедии на Академике

Перевод: с английского на русский

strategic action plan

См. также в других словарях:

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Словари и энциклопедии на Академике

Перевод: с английского на русский

strategic action plan

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